Why Smart Companies are Allocating Part of Their Development Budget to Transcreation
[ad_1] Translating a brand for a successful global expansion requires more than language skills and technical knowledge. That’s because, as a brand, you can’t generate emotions and connect with international audiences with a one-size-fits-all message rewritten in multiple languages. Translators should also have a creative process in place that allows them to generate engagement by using the right words at the right time. This process is called transcreation. It includes translation, as well as a recreation of the content to meet the requirements of a new audience. […]
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